New Grace Beauty Insight

The COVID-19 has left lasting changes for consumers around the world. Changing lifestyles are reshaping consumers' relationships with beauty and personal care, especially in the areas of sustainability, changing consumer expressions of identity and digital technology changes that will affect the future of the beauty industry.

Integrating Sustainability and Ethical Sense

Consumers are pushing companies to take substantial action on climate change. In fact, while consumer awareness is budding, and the corresponding consumer industries are beginning to respond to the situation either actively or passively. According to industry statistics, it is mentioned that in addition to passenger transport companies (44%), manufacturers of household care products (e.g. cleaning products, toilet paper) (39%), packaged beverage manufacturers (28%), skin care and hair care manufacturers (18%), and cosmetic manufacturers (17%) are among the industries where consumers have high expectations that they will actively take sustainable action, suggesting that sustainability in consumer products is a real imperative.

It is clear that the responsibility for sustainability no longer rests solely with the end user, as consumers are demanding greater action from companies who are producing beauty machine to help them address issues such as climate change more quickly. Make the impact of sustainability clear and tangible to consumers. Amplify the additional key benefits that justify buying a greener or more ethical brand or product.

According to beauty industry data, 47% of Chinese consumers are willing to spend more for eco-friendly beauty/care products as they are willing to make a consumer upgrade for the environment; 30% of Chinese consumers are increasingly concerned about the ethical practices of the beauty machine brands they use, and they believe ethics are critical; 85% of Chinese consumers expect sustainable innovation in beauty industry, and they want more innovative sustainable ideas from well-known beauty brands especially beauty machine providers. Consumers want to see measurable metrics, and this goes far beyond sustainability. Ethically conscious marketing can be effective in driving product/brand adoption and loyalty if it is in the shopper's eye line, so that the ethical impact is clearer and more tangible.